This first webinar in the 2018 series will introduce participants to a strategic framework originally developed by Metropolitan Group to guide health equity-related strategy development and communications. The framework of context, heart and head supports the shifting of policies, systems and norms by connecting an issue with the existing values and worldviews of stakeholders and delivering calls to action that are compelling, well-received and acted upon.
After a brief introduction to the topic, webinar participants will join facilitated “breakout sessions” so that application of the framework to current health equity and other tobacco control program priorities can be explored in smaller, regionally-based groups.
Tobacco control program managers; health equity leads; health communications leads
Kevin Kirkpatrick Senior Executive Vice President/Principal, Metropolitan Group
After attending this webinar, participants will:
Speakers in this webinar will review the five tiers of the Health Impact Pyramid and highlight specific strategies for promoting health equity that can be employed in each tier, thus encouraging a comprehensive approach to health equity among tobacco control programs. Following a formal presentation, webinar participants will break into five (5) regionally-based breakout groups for 35 minutes to share and problem-solve real-world examples of promoting health equity from their own experiences. Groups will reconvene for the final 15 minutes of the webinar to highlight discussion outcomes.
Coalition success includes a number of interim achievements such as network development, skill building and incremental gains in policy development. As a result, coalitions need a continuum of measures and indicators to evaluate their impact. Webinar presenters will highlight the importance of evaluating statewide coalitions by exploring indicators related to policy goals, as well as indicators related to the health of the coalition. Following a formal presentation, webinar participants will break into five (5) regionally-based breakout groups for 35 minutes to share and problem-solve real-world examples of coalition evaluation from their own experiences. Groups will reconvene for the final 15 minutes of the webinar to highlight discussion outcomes.